Decathlon

How Decathlon is Transforming Sport in 2026

In Portugal, sport is more than just a physical activity; it is a way to connect with our breathtaking landscape. Whether it’s catching the morning swell at Nazaré, hiking the trails of Gerês, or simply enjoying a sunset bike ride along the Tagus, our country is an open-air gym.

As we move through 2026, Decathlon Portugal remains committed to its core mission: to move people through the wonders of sport. But we aren’t just selling gear; we are building a more sustainable, accessible, and active future for every desportista in the country. Here is how we are making sport better in 2026.

1. Sustainable Sport: The Ecodesign Revolution

Portugal’s natural beauty is our greatest heritage. That’s why, in 2026, Decathlon has reached a major milestone: 100% of our new products are now developed with an Ecodesign approach. What does this mean for you?

  • Recycled Materials: From surf wetsuits made with natural rubber to hiking backpacks crafted from recycled plastic bottles, your gear now leaves a smaller footprint.
  • Transparency: We believe in the Truth. Every product in our 37 stores across Portugal now features a detailed digital “ID” that explains its environmental impact and origin.
  • Renewable Energy: Our partnership with EDP has reached its goal—as of this year, all Decathlon Portugal stores and warehouses are powered by 100% green, renewable electricity.

2. The Circular Economy: Give Your Gear a “Second Life”

We know that the smartest way to play sport is to reduce waste. In 2026, our Second Life (Segunda Vida) program is more popular than ever.

  • Buy-Back: Done with that mountain bike? Bring it back to us. We’ll buy it back, refurbish it in our specialized workshops, and give it a new life with a 2-year guarantee for another athlete.
  • The Rental Hack: Why buy a paddleboard for a one-week holiday in the Algarve when you can rent it? Our Decathlon Rental service allows you to access premium equipment—from tents to e-bikes—without the commitment of ownership. It’s affordable, practical, and eco-friendly.

3. Innovation Tailored for the Portuguese Athlete

Our “Expert Brands” (like Kiprun for running, Forclaz for trekking, and Kuikma for Padel) are designing products specifically for our climate and terrain.

  • The Padel Boom: Padel has taken Portugal by storm. Our 2026 collection features high-performance carbon rackets and breathable fabrics designed for the heat of a Lisbon summer.
  • Hybrid Workouts: We’ve partnered with apps like Freeletics to offer a seamless transition between home workouts and the great outdoors. Buy your weights at Decathlon, and get a 3-month coaching subscription included!

[Image: A group of friends playing Padel on a sunny court in Porto wearing Kuikma gear]

4. Sport for Every Body and Every Budget

In 2026, “Expertise” shouldn’t mean “Expensive.” We maintain radical Transparency in our pricing. By managing everything from design to distribution in-house, we ensure that a family in Bragança can afford the same high-quality camping gear as a pro athlete in Portimão.

We’ve also expanded our Inclusive Ranges, ensuring that athletes of all ages, sizes, and abilities find equipment that fits perfectly and performs even better.

5. Community and Connection

Desporto is better together. Our Decathlon Coach app now features local community hubs across Portugal.

  • Join a weekend running club in Belém.
  • Find a yoga group in the Azores.
  • Book a free sports session led by our store teammates.

What’s Your Next Challenge?

Sport has the power to change lives, improve mental health, and bring people together. At Decathlon Portugal, we don’t just sell balls, bikes, or sneakers. We offer the possibility of a healthier, happier you.

In 2026, we invite you to step outside, breathe the salt air, and find your passion. Whether you’re a beginner or a pro, we’ll be there for every step, every pedal, and every splash.

Visit your favorite Decathlon store or explore our new 2026 collection at decathlon.pt. Let’s move together!

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