{"id":1824,"date":"2026-01-05T10:45:32","date_gmt":"2026-01-05T10:45:32","guid":{"rendered":"https:\/\/mysporto.com\/?p=1824"},"modified":"2026-01-05T10:45:34","modified_gmt":"2026-01-05T10:45:34","slug":"how-decathlon-is-transforming-sport-in-2026","status":"publish","type":"post","link":"https:\/\/mysporto.com\/index.php\/how-decathlon-is-transforming-sport-in-2026\/sports\/","title":{"rendered":"How Decathlon is Transforming Sport in 2026"},"content":{"rendered":"\n<p><a href=\"https:\/\/m2aff.gotrackier.com\/click?campaign_id=2149&amp;pub_id=111\"><\/a>In Portugal, sport is more than just a physical activity; it is a way to connect with our breathtaking landscape. Whether it&#8217;s catching the morning swell at Nazar\u00e9, hiking the trails of Ger\u00eas, or simply enjoying a sunset bike ride along the Tagus, our country is an open-air gym.<\/p>\n\n\n\n<p>As we move through 2026, <a href=\"https:\/\/m2aff.gotrackier.com\/click?campaign_id=2149&amp;pub_id=111\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Decathlon Portugal<\/strong><\/a> remains committed to its core mission: to move people through the wonders of sport. But we aren&#8217;t just selling gear; we are building a more sustainable, accessible, and active future for every <em>desportista<\/em> in the country. Here is how we are making sport better in 2026.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/m2aff.gotrackier.com\/click?campaign_id=2149&amp;pub_id=111\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"468\" height=\"60\" src=\"https:\/\/mysporto.com\/wp-content\/uploads\/2026\/01\/image.png\" alt=\"\" class=\"wp-image-1825\" style=\"width:750px;height:auto\" srcset=\"https:\/\/mysporto.com\/wp-content\/uploads\/2026\/01\/image.png 468w, https:\/\/mysporto.com\/wp-content\/uploads\/2026\/01\/image-300x38.png 300w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Sustainable Sport: The Ecodesign Revolution<\/strong><\/h2>\n\n\n\n<p>Portugal\u2019s natural beauty is our greatest heritage. That\u2019s why, in 2026, <a href=\"https:\/\/m2aff.gotrackier.com\/click?campaign_id=2149&amp;pub_id=111\" target=\"_blank\" rel=\"noreferrer noopener\">Decathlon<\/a> has reached a major milestone: <strong>100% of our new products are now developed with an Ecodesign approach.<\/strong> What does this mean for you?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Recycled Materials:<\/strong> From surf wetsuits made with natural rubber to hiking backpacks crafted from recycled plastic bottles, your gear now leaves a smaller footprint.<\/li>\n\n\n\n<li><strong>Transparency:<\/strong> We believe in the <strong>Truth<\/strong>. Every product in our 37 stores across Portugal now features a detailed digital &#8220;ID&#8221; that explains its environmental impact and origin.<\/li>\n\n\n\n<li><strong>Renewable Energy:<\/strong> Our partnership with EDP has reached its goal\u2014as of this year, all Decathlon Portugal stores and warehouses are powered by 100% green, renewable electricity.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. The Circular Economy: Give Your Gear a &#8220;Second Life&#8221;<\/strong><\/h2>\n\n\n\n<p>We know that the smartest way to play sport is to reduce waste. In 2026, our <strong>Second Life (Segunda Vida)<\/strong> program is more popular than ever.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Buy-Back:<\/strong> Done with that mountain bike? Bring it back to us. We\u2019ll buy it back, refurbish it in our specialized workshops, and give it a new life with a 2-year guarantee for another athlete.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Rental Hack:<\/strong> Why buy a paddleboard for a one-week holiday in the Algarve when you can rent it? Our <a href=\"https:\/\/m2aff.gotrackier.com\/click?campaign_id=2149&amp;pub_id=111\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Decathlon Rental<\/strong><\/a> service allows you to access premium equipment\u2014from tents to e-bikes\u2014without the commitment of ownership. It\u2019s affordable, practical, and eco-friendly.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Innovation Tailored for the Portuguese Athlete<\/strong><\/h2>\n\n\n\n<p>Our &#8220;Expert Brands&#8221; (like <strong>Kiprun<\/strong> for running, <strong>Forclaz<\/strong> for trekking, and <strong>Kuikma<\/strong> for Padel) are designing products specifically for our climate and terrain.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Padel Boom:<\/strong> Padel has taken Portugal by storm. Our 2026 collection features high-performance carbon rackets and breathable fabrics designed for the heat of a Lisbon summer.<\/li>\n\n\n\n<li><strong>Hybrid Workouts:<\/strong> We\u2019ve partnered with apps like Freeletics to offer a seamless transition between home workouts and the great outdoors. Buy your weights at Decathlon, and get a 3-month coaching subscription included!<\/li>\n<\/ul>\n\n\n\n<p>[Image: A group of friends playing Padel on a sunny court in Porto wearing Kuikma gear]<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Sport for Every Body and Every Budget<\/strong><\/h2>\n\n\n\n<p>In 2026, &#8220;Expertise&#8221; shouldn&#8217;t mean &#8220;Expensive.&#8221; We maintain radical <strong>Transparency<\/strong> in our pricing. By managing everything from design to distribution in-house, we ensure that a family in Bragan\u00e7a can afford the same high-quality camping gear as a pro athlete in Portim\u00e3o.<\/p>\n\n\n\n<p>We\u2019ve also expanded our <strong>Inclusive Ranges<\/strong>, ensuring that athletes of all ages, sizes, and abilities find equipment that fits perfectly and performs even better.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Community and Connection<\/strong><\/h2>\n\n\n\n<p>Desporto is better together. Our <a href=\"https:\/\/m2aff.gotrackier.com\/click?campaign_id=2149&amp;pub_id=111\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Decathlon Coach<\/strong><\/a> app now features local community hubs across Portugal.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Join a weekend running club in Bel\u00e9m.<\/li>\n\n\n\n<li>Find a yoga group in the Azores.<\/li>\n\n\n\n<li>Book a free sports session led by our store teammates.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/m2aff.gotrackier.com\/click?campaign_id=2149&amp;pub_id=111\" target=\"_blank\" rel=\" noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"602\" height=\"752\" src=\"https:\/\/mysporto.com\/wp-content\/uploads\/2026\/01\/image.jpeg\" alt=\"\" class=\"wp-image-1827\" style=\"width:750px;height:auto\" srcset=\"https:\/\/mysporto.com\/wp-content\/uploads\/2026\/01\/image.jpeg 602w, https:\/\/mysporto.com\/wp-content\/uploads\/2026\/01\/image-240x300.jpeg 240w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/m2aff.gotrackier.com\/click?campaign_id=2149&amp;pub_id=111\"><\/a><strong>What\u2019s Your Next Challenge?<\/strong><\/h2>\n\n\n\n<p>Sport has the power to change lives, improve mental health, and bring people together. At <a href=\"https:\/\/m2aff.gotrackier.com\/click?campaign_id=2149&amp;pub_id=111\" target=\"_blank\" rel=\"noreferrer noopener\">Decathlon<\/a> Portugal, we don&#8217;t just sell balls, bikes, or sneakers. We offer the possibility of a healthier, happier you.<\/p>\n\n\n\n<p>In 2026, we invite you to step outside, breathe the salt air, and find your passion. Whether you\u2019re a beginner or a pro, we\u2019ll be there for every step, every pedal, and every splash.<\/p>\n\n\n\n<p><strong>Visit your favorite Decathlon store or explore our new 2026 collection at <\/strong><a href=\"https:\/\/m2aff.gotrackier.com\/click?campaign_id=2149&amp;pub_id=111\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>decathlon.pt<\/strong><\/a><strong>. Let\u2019s move together!<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/m2aff.gotrackier.com\/click?campaign_id=2149&amp;pub_id=111\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Portugal, sport is more than just a physical activity; it is a way to connect with our breathtaking landscape. Whether it&#8217;s catching the morning swell at Nazar\u00e9, hiking the trails of Ger\u00eas, or simply enjoying a sunset bike ride along the Tagus, our country is an open-air gym. As we move through 2026, Decathlon [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[124],"tags":[141,98],"class_list":["post-1824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports","tag-decathlon","tag-sports"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Decathlon is Transforming Sport in 2026 - mysporto.com<\/title>\n<meta name=\"description\" content=\"At Decathlon Portugal, we don&#039;t just sell balls, bikes, or sneakers. We offer the possibility of a healthier, happier you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysporto.com\/index.php\/how-decathlon-is-transforming-sport-in-2026\/sports\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Decathlon is Transforming Sport in 2026 - mysporto.com\" \/>\n<meta property=\"og:description\" content=\"At Decathlon Portugal, we don&#039;t just sell balls, bikes, or sneakers. We offer the possibility of a healthier, happier you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysporto.com\/index.php\/how-decathlon-is-transforming-sport-in-2026\/sports\/\" \/>\n<meta property=\"og:site_name\" content=\"mysporto.com\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-05T10:45:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-05T10:45:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysporto.com\/wp-content\/uploads\/2026\/01\/image-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"myspoto\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"myspoto\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mysporto.com\\\/index.php\\\/how-decathlon-is-transforming-sport-in-2026\\\/sports\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mysporto.com\\\/index.php\\\/how-decathlon-is-transforming-sport-in-2026\\\/sports\\\/\"},\"author\":{\"name\":\"myspoto\",\"@id\":\"https:\\\/\\\/mysporto.com\\\/#\\\/schema\\\/person\\\/d046081d963cb175208b901fe9859cb2\"},\"headline\":\"How Decathlon is Transforming Sport in 2026\",\"datePublished\":\"2026-01-05T10:45:32+00:00\",\"dateModified\":\"2026-01-05T10:45:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mysporto.com\\\/index.php\\\/how-decathlon-is-transforming-sport-in-2026\\\/sports\\\/\"},\"wordCount\":652,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mysporto.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mysporto.com\\\/index.php\\\/how-decathlon-is-transforming-sport-in-2026\\\/sports\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mysporto.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/image-1.png\",\"keywords\":[\"decathlon\",\"Sports\"],\"articleSection\":[\"Sports\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mysporto.com\\\/index.php\\\/how-decathlon-is-transforming-sport-in-2026\\\/sports\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mysporto.com\\\/index.php\\\/how-decathlon-is-transforming-sport-in-2026\\\/sports\\\/\",\"url\":\"https:\\\/\\\/mysporto.com\\\/index.php\\\/how-decathlon-is-transforming-sport-in-2026\\\/sports\\\/\",\"name\":\"How Decathlon is Transforming Sport in 2026 - mysporto.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mysporto.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mysporto.com\\\/index.php\\\/how-decathlon-is-transforming-sport-in-2026\\\/sports\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mysporto.com\\\/index.php\\\/how-decathlon-is-transforming-sport-in-2026\\\/sports\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mysporto.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/image-1.png\",\"datePublished\":\"2026-01-05T10:45:32+00:00\",\"dateModified\":\"2026-01-05T10:45:34+00:00\",\"description\":\"At Decathlon Portugal, we don't just sell balls, bikes, or sneakers. 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